Using ChatGPT For Your Wellness Practitioner Business
It’s hard to go through an entire day without hearing about artificial intelligence and ChatGPT lately.
These kinds of tech have been around for a few years, but recent widespread use is a new and interesting concept. And it can also be very useful for your business.
Massage therapists, bodyworkers, counselors, and many other kinds of wellness practitioners have a few things in common – and one of them is that they don’t have a ton of spare time for the parts of their business that involve writing.
Writing is time-consuming, energy-sapping, and a sore point for many. It is a task that is often pushed to the end of your day, when you have little energy left for creativity (you can read our recent article on overcoming procrastination for more on that).
So here’s how to use a language model like ChatGPT to give your written customer interactions a boost, and streamline your business operations.
The Possibilities and Limitations of ChatGPT
First, let’s delve further into the abstract concept of this magic chatbox that spits out well-written text about seemingly anything for anyone who asks.
ChatGPT, a tool developed by OpenAI, draws from a vast array of information (all of which comes from the internet) to give you its “best guess” for the question you ask. However, it is incapable of learning on its own (beyond what it is programmed to do).
In summary, this means that there are often errors in the answers it gives, and you probably shouldn’t use the content it produces without reading through and checking it first.
This is because ChatGPT lacks the following elements of “human-written” content:
- Emotional intelligence
- Morals and ethics
- Memory and context
- Your unique personality and style of writing
However, despite these limitations, Chat GPT can still be effective for these kinds of tasks:
- Brainstorming ideas
- Drafting and outlining content for later review and editing
- Researching tools for your business
Let’s go into greater depth about the practical usage of this tool for your wellness practitioner business.
Finding The Right Marketing Tool For Your Business
Are you looking for a new tool to use for managing your budget or scheduling your social media posts?
Although there are plenty of lists and ranking blogs online, this information can be overwhelming at the best of times.
ChatGPT spits out concise explanations of online tools, allowing you to quickly build a short list and conduct more research on your own.
Generating Ideas for Content
If your website has a blog, ChatGPT is an excellent way to generate content ideas.
Aside from building a list of potential article ideas, you can go deeper by researching the best existing articles in your niche, or find ideas in similar niches that you can repurpose for your own business.
This can also work for social media posts, which is even more relevant for a small wellness practitioner business.
Just keep in mind that you shouldn’t fill your social media content calendar with AI-generated ideas. At least 75% of your content should be about telling your stories. Fill the remaining 25% with general content that relates to things like new developments in the industry or advice for other business owners.
Social media captions are a useful case study here: you can use Chat GPT to draft a dozen captions in the blink of an eye, but you definitely want to add your personal flair before posting on any of your social accounts.
Drafting and Outlining Business Emails
Now we are starting to sound like a broken record.
You can use ChatGPT to outline or ideate emails for your business, but make sure it sounds like you before you ever press send.
This is useful for the following types of emails that most wellness practitioners will use:
- Appointment booking confirmation, reminder, and cancellation emails
- Promotional and newsletter emails
- “Welcome”, “thank you”, and other service related emails
- Adding excerpts from recent blogs and social media posts to emails
Emails are consistently a tricky thing for wellness practitioners to draft. Even though they are shorter in length, there is a constant pressure to make the most of limited space.
ChatGPT can help you to produce emails that are concise and informative, while retaining your personal flair.
Generating Business Documentation
Some wellness practitioners use forms, policies, and contracts as a part of their regular business operations.
This paperwork, typically written in a formal tone, can be especially time-consuming for today’s small business owner.
Not only can you use ChatGPT to draft (but not finalize) these documents, but you can also research the relevant laws and regulations in your jurisdiction.
This can cut down on time and costs from having to hire out these services, but make sure you have a professional approve any official documentation first.
How Will AI Help Your Business In The Future?
It’s pretty incredible to think that this is just the beginning of mass-market AI tools. These capabilities will continue to evolve and become useful for specific business tasks for wellness practitioners.
Although you don’t need to master these tools, it is important to understand them, and how they will affect your industry.
Marketing for wellness practitioners will likely never be the same, but in the age of AI, all that means is that it may be extra difficult to stand out from the crowd.
Do you know how other professionals in your space are using these tools?
If not, consider finding a community of likeminded wellness practitioners to stay ahead of the curve.
Symmetry Collective is just one of many coworking communities out there, but we are one of very few that specialize in building a community for wellness professionals.
If you are looking for a co-op wellness space in the Denver area, come check us out!